Women In Business & Industry



Follow Us

Find us on FacebookFind us on LinkedInFollow us on TwitterSubscribe to our NewsletterAdd our RSS Feed

Font Size

Change Font Size

Use These Pro Tips to Keep Your Blog Fresh

Use These Pro Tips to Keep Your Blog FreshIt's easy to fall into a trap of repetitive business blogging. You're juggling your other business tasks along with kids, carpools and the house and it's hard to make enough time to find new, creative ideas.

However, the success of your blog requires you to engage your users, and they don't want re-spun content or irrelevant tips that aren't impactful.

To avoid posting the same boring article over and over, use these five proven ways to keep your blog content fresh and engaging.

SEO Optimized Relevance

Your blog content doesn't have to be lengthy to make an impact. Some of the shortest blog posts are oftentimes the most impactful. The key is to find what is relevant to your readers. The surefire way of doing so is by researching impactful keywords you can use throughout your post for maximum search engine visibility.

Use tools like Keywordtool.io or Google's Keyword Planner for clues on how to attract people to your content. Focus your writing on keywords that produce high traffic and visibility for your content to naturally rank better on Google and other search engines.

Pick up on Early Trends

Writing highly-engaging articles time and time again is tough, and after so long, you may run out of ideas on what to write. Take the stress out of writing by seeing what's trending. Pros use tools like Google Trends and Buzzsumo to find buzzworthy content to re-share or write about.

Sharing trending stories early and before anyone else makes your blog look credible as a top source for breaking news, often creating a decent following of people who look to your site for interesting articles. This strategy is great for written content and social media, where sharing links or re-tweeting exclusives is great for traffic.

Be Authoritative

When writing content, be authoritative and use an expert tone. People want to feel confident when reading your blog. Don't say things like, "This may possibly work for a few of you." Rather, sound confident and boldly say, "This will work for you if you do step A and step B."

If you need some inspiration in this area, look at some popular blogs run by confident women like Feministing (which analyzes everything with a feminist angle), Pioneer Woman (which focuses on the transition of moving from the city to the country) and Docce (which focuses on the trials and tribulations of life).

Seasonal Content is Your Friend

Writing content based on seasonal or specially-timed events is a great and easy way to stay relevant. Working titles should include a sense of urgency or target the season's trends. A great example by Amway showcases makeup trends for beating the summer heat, as well as keeping readers engaged on which products do well in combating aging and sun exposure.

The point is to use seasonal events and keywords to rank higher in visibility, along with making your content share-worthy.

Let Others Write for You

Sometimes it's just not in your cards to write for the week. Perhaps you're on vacation with the family or you're practicing lines for a play with your son. Or maybe you're stuck on finding content or you just have writer's block. When in doubt, look to others to fill in the gaps.

If you're looking for a professional and time-sensitive guest post, look into content writing services like CrowdContent. Using content marketplaces is a great tool in sourcing reliable and quick writers on demand. Using the services comes in handy when you're just out of steam, but need fresh content in a hurry.

Dreams Institute Gravatar   Website 01 24,2017 (03:33)
education Yes No Great to know your thoughts. But if you are looking for <a href="http://dreamsinstitute .in/">Best Coaching center</a> in Hyderabad contact us.  
  Edit comment Delete comment Unpublish comment
help me write my paper for free Gravatar   Website 02 17,2017 (03:46)
Yes No Hmm!! This blog is really cool, I’m so lucky that I have reached here and got this awesome information.
  Edit comment Delete comment Unpublish comment
New Drones Gravatar   Website 03 07,2017 (10:14)
Yes No Thank you so much Love your blog..
  Edit comment Delete comment Unpublish comment
http://apkgamescrak.com/ Gravatar   Website 03 08,2017 (08:19)
Yes No This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it
  Edit comment Delete comment Unpublish comment
brazilian business contacts Gravatar   Website 03 22,2017 (15:52)
Yes No This is really a nice and informative, containing all information and also has a great impact on the new technology. Thanks for sharing it
  Edit comment Delete comment Unpublish comment
local seo services cambridge Gravatar   Website 03 09,2017 (02:27)
Yes No Nobody can reject the info you have given in the blogs, this is actually a great work.
  Edit comment Delete comment Unpublish comment
Jimmy Smith Gravatar   Website 03 14,2017 (10:36)
Yes No I read that Post and got it fine and informative. Please share more like that...
  Edit comment Delete comment Unpublish comment
Cuba trade directory Gravatar   Website 03 28,2017 (15:34)
Yes No I havent any word to appreciate this post.....Really i am impressed from this post....the person who create this post it was a great human..thanks for shared this with us.
  Edit comment Delete comment Unpublish comment
etosha game reserve Gravatar   Website 04 06,2017 (14:47)
Yes No Hey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and come back to read more of your useful info. Thanks for the post. I’ll definitely return.
  Edit comment Delete comment Unpublish comment
3 day emergency survival kit Gravatar   Website 03 12,2017 (23:51)
Yes No Thanks you very much for sharing these links. Will definitely check this out..
  Edit comment Delete comment Unpublish comment
Hide comment form Hide comment form
  • Bold
  • Italic
  • Underline
  • Stroke
  • Quote
  • Ordered List Unordered List
  • Smileys
  • :confused:
  • :cool:
  • :cry:
  • :laugh:
  • :lol:
  • :normal:
  • :blush:
  • :rolleyes:
  • :sad:
  • :shocked:
  • :sick:
  • :sleeping:
  • :smile:
  • :surprised:
  • :tongue:
  • :unsure:
  • :whistle:
  • :wink:

Add Your Voice

Submit an article to our online magazine and website.

Add your event to our Job Fair Calendar

Upload a job posting to our Career Search Engine

Find Jobs

The companies seen here are specifically hiring people with your talents, background, and skills.

Check out our job postings and list of participating employers to find your perfect career today.

Become a Partner

If you'd like to advertise with Women In Business & Industry, and to learn more about the benefits of equal opportunity recruiting, visit EqualityMagazines.com

Our Diversity Family