Scandal:Lessons in Crisis Management
- Category: Work
- 13 Apr
- Written by Meredith Francom
ABC’s new show Scandal highlights a “crisis management” firm that helps people in trouble get out. These gladiators in suits may be lawyers, but they are doing public relations. While you’re PR people may not deal with Russian mobsters or DC madams like the characters in Scandal, they still have the obligation to manage the reputation of your company.
It has been said, “It takes a lifetime to build a reputation and only a...
No comments yetNACE Issues Position on Employers Requiring Logins/Passwords
- Category: Work
- 11 Apr
- Written by Women In Business & Industry
BETHLEHEM,PA— Employers should not require or request that job candidates provide password/login information totheir personal social network accounts as a condition of employment or as a condition of consideration for employment, according tothe National Association of Colleges and Employers (NACE).
Building Solid Foundations
- Category: Work
- 19 Dec
- Written by Michael Angier
When it comes to erecting a building, few people would dispute the importance of establishing a strong foundation. It's no different in building a business, a family or a life.
In 2000, we watched many of the dot-coms become dot-GONES. One of the reasons for this is that these companies were built without solid foundations. It's not only brick and mortar companies that need firm footings.
The emphasis today is on instant gratification. But if we want to build something of value, something that will last, we must build a foundation that will support our vision.
Six Essential Elements of Successful Sales Letters
- Category: Work
- 19 Dec
- Written by Joanne L. Mason
I'm about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increase your income.
